Sport and its economy are societal issues. There are many players involved, from local authorities to sports associations, federations, event agencies, specialist sports retailers, digital applications and marketing services that use sponsorship as a communication lever. This industry is growing rapidly, driven by trends related to health, well-being and events. From 2019 to 2024, France hosted the largest number of global events involving professionals and volunteers. While its contours are complex (with an estimated economy of between $45 billion and $90 billion, depending on the calculation method), the fact remains that physical activity is becoming fundamental in many areas of society. You can become involved in the fight against sedentary lifestyles among young people and adults in the workplace, people with reduced mobility, inclusion, the economic impact of major events, the fight against violence, the development of well-being, and the development of tourism. Following on from the DEUST (University Technical Diploma) in Sports Services Action and Marketing or a two-year higher education diploma, the Professional Bachelor's Degree in "Management and Development of Sports Services Organizations" trains development agents for sports and/or leisure facilities and services who will be able to participate in this growth.
OBJECTIVES
The holder of thisProfessionalBachelor's degreecreates, develops, and supports management and development strategies for their organization. Thisprofessionalbachelor's degreeaims to train students primarily in the marketing and commercialization of sports and leisure services. Students will learn how to approach partners, conduct negotiations, and develop coherent offers of targeted products and services. They will be able to conduct market research and surveys, and will aim to optimize their events through analysis and impact assessments. In the field of communication, they will know how to use basic graphic design skills (website creation, graphic charter, etc.) and will be able to speak in front of an audience and lead a team and meetings. Students master digital communication tools. They know how to approach partners, conduct negotiations, and develop coherent offers of targeted products and services. They are able to conduct market research and surveys, and aim to optimize their events through analysis and impact assessment. In the field of communication, they know how to use the basics of graphic design (website creation, graphic charter, etc.) and are able to speak in front of an audience and lead a team and meetings. Students master digital communication tools.
JOB DESCRIPTIONS
• Development Officer • Project Manager/Project Leader • Management Consultant • Sports Department Manager • Sales Representative/Sales Executive
FIELD OF ACTIVITY
• Associations • Local authorities • Professional clubs • Event providers • Sports and leisure companies • Large retailers
CONTINUING EDUCATION
After completing thisbachelor's degree, it is possible to continue on to a Master's degree in Sports Tourism Management.
